Make Your Website Faster in 2019
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Everyone wants to have the best website possible, but it’s easier said than done. There are a million things to do when maintaining a website. In all the hustle and bustle, you’re bound to leave something out.
For many site owners, this is website speed. Stats show that the average desktop page loads in 9.3 seconds while the average mobile page loads in 22. You don’t have to be a professional web developer to realize that 22 seconds are too much.
The Google speed update from July this year might be a wake-up call for website owners. Since 2010, speed has been a ranking factor for desktop searches. Now, Google’s ranking system takes it into account for mobile pages as well.
But how fast should your pages be? Experts recommend keeping your load times at 3 seconds or fewer for the best results. It might sound difficult, but the stats put together by the Hosting Tribunal show clearly that slower sites drive away visitors. Longer load times also reduce the number of recurring visitors and conversion rates.
So it’s in your best interest to keep your load times low. Now is the best time to speed up your website if you want to get ahead of the competition. With that in mind, we have prepared several useful tips to reduce your website’s load times.
We’ve put together 5 next steps that will put your website to work for you, attracting new leads and better educating your current clients. #1: Use Your Blog to Share Resources The majority of the pages on your website are rarely updated – your About pages, Services pages, and Contact page only change if you add a new staff member, revise.
- Selling equipment used to be simple. You'd make a hundred calls, get 10 prospects on the phone, then schedule a meeting or two. Eventually you'd make a sale. But today, by the time you have your prospect on the phone, they've already been to your website, looked around and decided whether or not they’re even interested in your company.
- What value does your company offer to your potential customer. If they’re able to find that right way in your website, they’re more likely to engage with it, and end up emailing or calling you. It’s important that visitors identify your value proposition right away. This way, they can make a decision quickly about contacting you.
- I can be writing list articles with 10 ways, 25 ways, 42 ways or even 1,000 ways to improve yourself, but if you have no intention to commit to your personal growth, it doesn’t matter what I write. Nothing is going to get through.
- Here’s how you can create a visually appealing website that represents your business in a unique way. Keep the design simple, fresh and unique. As the first thing potential customers see when they visit your website, the homepage is typically the most important part of a small business’s Web design.
Compress Images
The larger the web page, the longer it takes to load. So the best policy is to reduce your pages’ size as much as possible without compromising quality.
Images are important here as they often take up the most space. And there’s a difference between loading 22MB and 300KB worth of images. How much of a difference? In the latter case, the visitors can interact with a page 70% faster.
Note that using the width-restriction parameter to set the image size doesn’t work here. It just makes the client’s browser load the full image and then resize it to fit the specifications.
If you want to change the actual size of an image, you can do it manually. Photoshop, Gimp, ImageOptim or any other visual editor with an “optimize for web” function will do. You can also compress images one by one by using Compressor.io.
Alternatively, you can use a tool that resizes all images on your website. If you’re a WordPress user, you can install WP Smush. Besides compressing existing images, you can set it to resize new images automatically.
Enable GZIP Compression
Here we can mention GZIP. Unlike image compression, it doesn’t change the website on your end. Instead, it finds redundant pieces of code and temporarily replaces them with shorter instances. Shorter code takes up less space so you can send it faster. The browser then decompresses the page at the client’s end. This is faster than sending the uncompressed document.
GZIP is a must-have since it can reduce load times by 70%. If you’re not sure if you have enabled GZIP compression, you can enter your website’s URL here and check. And if you didn’t enable it, do it as soon as possible.
For WordPress users, this is as simple as ticking a checkbox. Plugins like W3 Total Cache and WP Rocket support GZIP.
Otherwise, you must insert the GZIP code snippet into your .htaccess file. There are different variants of the code, but your safest bet is to contact your hosting provider’s support team. They can insert it for you without any trouble.
Enable Server Caching
Caching is another useful way to save time and server resources. Normally, web pages are not separate files. So, whenever a visitor wants to see a particular page, your server has to retrieve it from the source code. This means that if a hundred visitors all want the same page, your server has to generate it a hundred times – an obvious waste of resources.
You could store pages separately and have a ready response every time. The problem is that page content can change. Let’s say there’s a comment section underneath your blog post. That means users can change it without your control. If your server sends the same HTML document, visitors won’t see the new content.
So caching saves only the static, unchangeable, content as separate documents. It happens on the first visit to a page. Afterwards, the server has a ready response for every visitor. This dispenses with any unnecessary delay.
Again, WordPress users can try WP Rocket or any other caching plugin. Custom-coded website owners can, once more, contact their provider’s support team. Many hosting providers give you an option for server caching; you just need to ask.
Use a CDN
Content delivery networks are like server caching. But where caching stores your content on your server, a CDN stores in on a network of different servers.
5 Ways To Make Your Website Better Todays
Think of it like this: if you have a visitor from the other side of the world, the data has to travel a long way. This takes time. But with a CDN, they can access your content from a server closer to them. The whole process is easier and faster for everybody.
Another benefit of a CDN is that servers can share their workload. If your origin server can’t support the traffic its getting, other servers can lend it their resources. Traffic spikes can be a problem if you don’t have enough computing power and CDNs do a good job of solving this issue.
So together with the usual benefits of caching, CDNs also reduce latency issues and improve security. If you’d like to employ a CDN’s services, CloudFlare is user-friendly and is the first choice for many users.
Conclusion
Website speed matters. Both Google’s search algorithm and internet users dislike slower websites. If you want to avoid penalties, experts advise keeping your load times below the 3-second mark.
Luckily, there are things anyone can do to improve load times. Here we’ve covered some of the most common. Putting what you’ve learned here into practice will give you immediate results. Search engines will favor your website and your visitors will thank you.
And if you are interested in more details about website speed and its effects, don’t miss out on reading this comprehensive infographic.
Author Bio:
Catherrine Garcia is a passionate blogger and a freelance Web Developer. She along with her group of freelance developers, are experts of creating Websites on CMS.
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In this week’s blog we look at five ways to improve your website and help make it the best it can be, and five ways you might be unintentionally hurting it.
Call to action:
A ‘call to action’ is a phrase that expresses a sense of urgency, make the reader take an action. Call to action words are better known as the words that invite the user to ‘Sign up today!’, ‘Free Demo’, or ‘Contact Us’. While other aspects of building a website are brought up time and time again, call to action words are a top priority for any site. They are phrases that invite or help the reader to more readily engage with the website, spend longer amounts of time on the page, and garner more page views.
The 10 foot test:
You might know exactly what your business does and the services you provide, but sometimes the closer you are to something the harder it is to clearly describe it.
Does your website state clearly what your business does and how it can help prospective clients? A simple idea to look at your site in an objective way is to sit 10 feet away from the home page and if it’s not clear what the most important pieces of information on the page are, then your site has failed the test. Make relevant information larger than anything else, and keep it short and sweet.
Team pages:
Increasingly more people are choosing to shop online than in shops, and this is where providing people with information about you, your brand and your team comes in. It is advantageous to introduce you and your team to prospective clients to let them know that you are more than a few words written down on a page. Adding a picture and a little bit about yourself will make the reader feel like they know you a bit better, and connect more, so developing your personal brand is key.
Being mobile friendly:
Today, everything is done on the go. It is absolutely crucial that your device is mobile friendly, because that will account for a major amount of your website traffic. This will increase the amount of time users spend on your site, optimise SEO, and give you an edge over your competition.
SEO:
SEO is the most important facet of running a successful website. SEO stands for Search Engine Optimisation, and is based on keywords, internal and external links, and so much more. If your website has good SEO, this determines the rank of your site on search engines and where it appears when users search using terms related your business or service. The higher up you are in searches, the better your SEO is and vice versa.
Part 4: How to Burn DMG to USB on Windows 10/8/7. If you're on a Windows PC, another way to burn a DMG file to a USB drive is to use TransMac. This is very useful if your Mac has become unbootable and you only have a Windows alternative. 
Burn DMG File to USB on Windows using TransMac. This is a very effective tool, TransMac, if your Mac system has become unbootable, and you have Windows alone as alternative. The tool is compatible with all Windows OS, like 10/8/7/XP/Vista, etc. Besides burning, it can extract, compress, and even split DMG files. A quick follow-up to our last post. In this post instead of burning unto a DVD, we will burn unto a USB Drive. TransMac:- Burn Apple Mac OS/X to DVD Disc Link. Let us see if we can burn an Apple OS DMG File onto a USB Drive. TransMac is a very popular application to access DMG volume and make bootable USB from macOS DMG file on Windows. Through this application, the users can easily create a macOS bootable USB on Windows by burning the dmg file to USB. In the past, it is the only application for thoese types of tasks and that's why it is a big name in this industry.
Ways to hurt your website:
Too much text:
When users visit your site, they want to be able to know what they are reading right away. They do not want to sift through huge paragraphs to understand what they are reading. It is important to whittle down what is important and needs to be conveyed into as few words as possible. The key for writing for web is ‘say it quick, say it well’. Keep things short and punchy. Ask a friend / family member who is not overly familiar with your business to read your website and see if they took away your key messages from it.
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Outdated information:
Users are coming to your website for information, so they will expect it to be updated accordingly. Who wants to visit a website to realise that it hasn’t been updated since 2014? It is useless to them at that point. It is essential to update information regularly on a monthly, or even weekly basis. You want the user to visit your website and feel like they understand how your company operates on that day, not how you operated six months ago.
No social media:
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It is important to reiterate that users will be visiting your website to learn more about you and your company. Therefore it is crucial to have links to you or your company’s social media so that they can get a better sense of who you are. For business, two key accounts to have established are Facebook and Twitter. After that, Instagram is important, as well as LinkedIn.
Having an uncomplimentary colour palette:
Just as important to copy, a website’s colour scheme is crucial to looking as aesthetically pleasing as possible. It is important to choose neutral or complimentary colours. Choosing neon or uncomplimentary colours can distract the user or turn the user away from your website early.
Not having a blog:
Not having a blog for your business is one of the biggest mistakes you can make. Having a blog humanises you to users, and lets them get to know you better. If a user can relate to you, then they will be more inclined to trust you and your business. Blogs increase the opportunity of chances someone will be sent to your website. However, if you have a blog, it is crucial that it is regularly updated. Otherwise it is not worth having at all.
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Do you need further advice on developing your brand, establishing your social media or getting some great PR? Contact us today!